As the population of African immigrants in Western countries continues to grow, a powerful consumer market is emerging. Demand for African ethnic products and services among neo-African diasporans is driving the establishment of businesses catering to this unique segment. We share our observations on the trends and factors shaping the emergent market.Read More
All about how African immigrants establish themselves in their adopted land.
Wisely so, Africans believe education is the key to a bright future. African immigrants expect their kids to go to college, that’s why they moved to the West. But the cost of going to college is becoming prohibitive and the benefits are increasingly coming into question. Exploring alternatives to college requires African immigrants in the West to embrace a different mindset, college may not be the best option for everyone.Read More
For African immigrants, parenting in the Western world requires careful navigation. Many of the values and character formation strategies our parents applied cannot be replicated in our current context. The question is thus, how do we leverage our African background to raise responsible kids as immigrants living in a Western world? When is the African way helpful and when is it counterproductive?Read More
The pursuit of upward mobility drives every immigrant’s dream. As the number of African immigrants settling in the West continues to grow, the opportunity exists to leverage the experience of neo-African diasporans to enhance upward mobility pathways for future migrants.Read More
Most immigrants seem to operate with the assumption that one day, they will be moving back to Africa. While it may sound good to imagine that we will move back to our tropical refuge in our retirement, chances are the more we are established in our adopted country, the harder it is going to be to live in Africa.Read More
As African immigrants living in Western countries, we have a lot in common yet our heterogeneity also makes it difficult to build relationships and solidarity across lines of national origin. As the population of African immigrants in Western countries grows, how can we enhance solidarity and social cohesion among neo-African diasporans?Read More
Besides refugees who migrate to avoid persecution, immigrants move to another country in search of opportunities to better their lives. To that end, integration is crucial for the upward socioeconomic mobility of immigrant populations. Integration, also known as biculturalism, is a form of positive acculturation. By definition, acculturation refers to the cultural and psychological that…Read More