“To get lost, is to learn the way”
– African Proverb​


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Why Immigrant Transnationalism Matters

Neo-African diasporans often have to balance responsibilities in their country of residence as well as their country of origin. Immigrant transnationalism can be both a gift and a curse. Understanding the experiences and challenges experienced by neo-African diasporans provides an avenue to enhance the well-being and contributions to society on both ends.

October 5, 2021

African Ethnic Products Market – A Rising Tide

As the population of African immigrants in Western countries continues to grow, a powerful consumer market is emerging. Demand for African ethnic products and services among neo-African diasporans is driving the establishment of businesses catering to this unique segment. We share our observations on the trends and factors shaping the emergent market.

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June 29, 2022

The Taboo of Not Going to College

Wisely so, Africans believe education is the key to a bright future. African immigrants expect their kids to go to college, that’s why they moved to the West. But the cost of going to college is becoming prohibitive and the benefits are increasingly coming into question. Exploring alternatives to college requires African immigrants in the West to embrace a different mindset, college may not be the best option for everyone.

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May 23, 2022

Funeral Insurance, Anyone?

African funerals can be expensive. For neo-African diasporans, they have to contend with the cost of repatriating a body to the motherland. We explore motivations for giving and evolving innovations to ease the individual burden of funerals among neo-African diasporans.

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April 3, 2022

The Language Inheritance Struggle

African immigrants in Western countries struggle to pass on their native language to their kids yet there are clear benefits. We explore the barriers and enablers of helping neo-African diasporan kids inherit African languages.

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March 18, 2022

Afrobeats Fuels Resurgence of Pride in African Roots

For African immigrants living in Western countries, it is not always easy to be seen as African. Negative media exposure and defaming stereotypes negate the pride of being African. But things are beginning to change. The rise of afrobeats is driving a resurgence of heritage pride among neo-African diasporans.

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February 26, 2022

Neo-African Diasporans Soar in the NBA

As we look forward to the upcoming National Basketball Association (NBA) All-Star Weekend, we take a moment to celebrate the growing contributions of neo-African diasporans in the league.

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February 18, 2022

AFCON – Diaspora Power on Display

The 2021 Africa Cup Nations has seen a record-setting number of African diaspora players from Europe and other parts of the West showing up to represent their motherland. We explore the drivers behind the trend and it’s significance.

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January 27, 2022

Will the Diaspora Vote Count?

A growing number of African countries are putting in place legislation to allow their diaspora to vote. However, allowing diaspora to vote and enabling them to vote are two different issues. Kenya’s upcoming election in 2022 will be a good test case on the effectiveness of diaspora engagement efforts. Will the diaspora vote count?

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November 2, 2021

African Parenting in a Western World – An Obstacle Navigation Course

For African immigrants, parenting in the Western world requires careful navigation. Many of the values and character formation strategies our parents applied cannot be replicated in our current context. The question is thus, how do we leverage our African background to raise responsible kids as immigrants living in a Western world? When is the African way helpful and when is it counterproductive?

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October 26, 2021

Immigration as a Pathway for Upward Mobility – Making Hindsight Count

The pursuit of upward mobility drives every immigrant’s dream. As the number of African immigrants settling in the West continues to grow, the opportunity exists to leverage the experience of neo-African diasporans to enhance upward mobility pathways for future migrants.

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October 19, 2021

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