As the population of African immigrants in Western countries continues to grow, a powerful consumer market is emerging. Demand for African ethnic products and services among neo-African diasporans is driving the establishment of businesses catering to this unique segment. We share our observations on the trends and factors shaping the emergent market.
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Wisely so, Africans believe education is the key to a bright future. African immigrants expect their kids to go to college, that’s why they moved to the West. But the cost of going to college is becoming prohibitive and the benefits are increasingly coming into question. Exploring alternatives to college requires African immigrants in the West to embrace a different mindset, college may not be the best option for everyone.
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African funerals can be expensive. For neo-African diasporans, they have to contend with the cost of repatriating a body to the motherland. We explore motivations for giving and evolving innovations to ease the individual burden of funerals among neo-African diasporans.
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African immigrants in Western countries struggle to pass on their native language to their kids yet there are clear benefits. We explore the barriers and enablers of helping neo-African diasporan kids inherit African languages.
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For African immigrants living in Western countries, it is not always easy to be seen as African. Negative media exposure and defaming stereotypes negate the pride of being African. But things are beginning to change. The rise of afrobeats is driving a resurgence of heritage pride among neo-African diasporans.
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As we look forward to the upcoming National Basketball Association (NBA) All-Star Weekend, we take a moment to celebrate the growing contributions of neo-African diasporans in the league.
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The 2021 Africa Cup Nations has seen a record-setting number of African diaspora players from Europe and other parts of the West showing up to represent their motherland. We explore the drivers behind the trend and it’s significance.
Read MoreIn this episode, we discuss the concept of unschooling as an alternative way to educate our kids as immigrants. African immigrants have strong faith in education but traditional schooling models may not work for everyone. We explore why unschooling is a concept worth considering.
Read MoreIn this episode, we discuss immigration as a pathway towards upward mobility for African immigrants moving to the West, the different stages in the immigration journey and the factors that influence success at each stage.
Read MoreIn this episode, we debate the widely-held belief that African immigrant women acculturate faster and have more upward socioeconomic mobility as compared to their male counterparts. But how true is this assertion?
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